It's important we gain an understanding of their opinions and what they think so that we know what areas to focus on when creating our music video and ancillary text.
How old are you?
What genre of music do you listen to?
Do you know the group, The Internet?
What do you prefer to see in music videos?
Which of The Internet's music videos do you prefer?
Do you know what a digipak is?
Would you buy a digipak?
What would you prefer to see on the cover of a digipak, poster and newspaper advert?
What do you enjoy most about music videos?
What do you dislike the most about music videos?
(Here is the link to our survey:
Questionnaire)
Target Audience Analysis
1. In response to question one, the majority of our responses fell into the 17-18 age category; which meant we were targeting an audience of young adults. This works well with the artist and song we chose as their music is targeted at this age demographic. We wanted to target people who are at the transitional age of further education and higher education; people who perhaps feel like that lack control in their lives at the moment. We wanted Under Control to comfort them and give our target audience something to relate to.
2. Giving our audience an option of three genres, Electronica, Neo Soul and Trip Hop, all of which are genres of music that The Internet produce help us realise what genres our audience are aware of and will most likely buy into. By having this information, this will allow us to focus on a certain genre of music and will help us create content that appeals to our target audience. 57% of people stated they listened to Electronica, which means that they'll have previous knowledge of this music genre and therefore relate better to our music video.
3. 75% of our target audience hadn't heard of The Internet, which would allow Lia and I to challenge conventions by producing music that not many people have heard of. This would allow us to expose audiences to a wider variety of music and help break down conventions between different genres of music.
4. When given the option of Narrative, Concept, or metaphorical meanings; 34% of our target audience said they preferred a narrative storyline, whilst 42% said they enjoyed conceptual music videos. We decided to go with a conceptual storyline after many discussions as we felt that we could produce a better music video and that this theme fit the song of Under Controlmuch better than a narrative. It also allows us as creators to have much more freedom when creating our music video as we'll be able to decide a theme and base our music video around that.
5. We decided to ask our target audience which music video of the The Internet that they preferred, as it would allow us to see if our audience unknowingly preferred a different style of music video compared to the one they initially stated. 50% of our audience preferred theCocaine music video by The Internet, which is a narrative music video; however we took inspiration from the bright lights seen during the music video and decided to have lights as a running theme throughout our music video; so that this way we're still able to make a conceptual music video, but take on feedback from our audience. When asking for responses, one person stated that they enjoyed Dontcha: 'It is the most enjoyable to watch, and the running black and white aesthetic is also very appealing. It would be very recognisable.' This is something that perhaps Lia and I will try to incorporate into our music video as it seems to resonate with our target audience. Someone else commented, 'I like the race and sexuality representation' seen in the Cocaine music video. This is something we're very keen on, showing representation through our artist and being able to create an artist that is accessible to a larger audience. We hope to this by casting myself as a person of colour as the artist, but also holding auditions to cast someone else to show further representations and also reflecting a gender neutral fashion style at times with small elements of both feminine and masculine styling choices.
6. In the modern world of this music industry, the people we are going for now, specifically our target audience is unsure what a target audience is. This is fine, but in some ways, in creating a digipak it feels like we are going against forms and conventions, as we make a digipak considering that 88% of our target audience said they did not know what a digipak was.
7. There was more of an unsure-ness for our target audience as they answered this. It was dangerously close to being 50/50, just ten percent/twenty percent off as they answered 65% yes to a 35% no. This made us consider how we would make a digipak more relevant to their interests, and what they would enjoy in seeing something like this.
8. There was definitely a more detailed mix in this answer. The answers were "the artist" which got seven votes, "the logo/text/font of the song or artist" which got fourteen votes, as well as "a picture that relates to the song/artist" which got fourteen votes. This left us mildly confused, as it wasn't quite unanimous what our target audience wanted, but in the end would help us develop our digipak in more detail.
9. "What do you enjoy most about music videos" is a very vague question, and we got a range of answers. One was "I like them for different reasons. Sometimes for the story lines they portray, other times for purely stylistic reasons." This helped us emulate the struggle between narrative and conceptual and what we wanted. Another was "I usually pay a lot of attention to the lyrics of a song, so if the music video is a "movie" version of said song (where you can watch the lyrics but in a video) I really like it. Generally speaking, I pay a lot of attention to stories; music videos have to tell a story for me to like them. Bonus points if they include some type of symbolism, for example BTS' music videos I NEED U, I NEED U Prologue, Run, and I NEED U Japanese ver." In watching these, it helped us get more of a grasp on what our target audience craved and expected in terms of a music video.
10. Like question 9, "What don't you enjoy about music videos" is also vague, but our target audience did not disappoint. One response was "I dislike videos that make no sense to the song or artist. The music videos that are just meant to be 'fun' but have no real concept are useless to me as a viewer. Dance videos is my least favourite form of music video, specifically." This was a fair point, which we actually agreed with, but then recognized that we needed to have a variety of types of shots to include, and so would have to have more "fun" shots in our music video. Another response was "Pointless nudity." One of the main themes for our artist and us as creators is that intersectional feminism must be weaved in somewhere or other. Freedom or expression of one's self is important, but not at the cost of exploiting women for their bodies and not much else, so we definitely took this on board.
8. There was definitely a more detailed mix in this answer. The answers were "the artist" which got seven votes, "the logo/text/font of the song or artist" which got fourteen votes, as well as "a picture that relates to the song/artist" which got fourteen votes. This left us mildly confused, as it wasn't quite unanimous what our target audience wanted, but in the end would help us develop our digipak in more detail.
9. "What do you enjoy most about music videos" is a very vague question, and we got a range of answers. One was "I like them for different reasons. Sometimes for the story lines they portray, other times for purely stylistic reasons." This helped us emulate the struggle between narrative and conceptual and what we wanted. Another was "I usually pay a lot of attention to the lyrics of a song, so if the music video is a "movie" version of said song (where you can watch the lyrics but in a video) I really like it. Generally speaking, I pay a lot of attention to stories; music videos have to tell a story for me to like them. Bonus points if they include some type of symbolism, for example BTS' music videos I NEED U, I NEED U Prologue, Run, and I NEED U Japanese ver." In watching these, it helped us get more of a grasp on what our target audience craved and expected in terms of a music video.
10. Like question 9, "What don't you enjoy about music videos" is also vague, but our target audience did not disappoint. One response was "I dislike videos that make no sense to the song or artist. The music videos that are just meant to be 'fun' but have no real concept are useless to me as a viewer. Dance videos is my least favourite form of music video, specifically." This was a fair point, which we actually agreed with, but then recognized that we needed to have a variety of types of shots to include, and so would have to have more "fun" shots in our music video. Another response was "Pointless nudity." One of the main themes for our artist and us as creators is that intersectional feminism must be weaved in somewhere or other. Freedom or expression of one's self is important, but not at the cost of exploiting women for their bodies and not much else, so we definitely took this on board.
No comments:
Post a Comment