Tuesday 3 November 2015

Research and Planning: Editing Inspiration - Anderson .Paak

This artist is definitely one of our inspirations, in terms of his artistry as well as his cinematography. When editing the beginning of our music video, we decided to play around and make use of the music in order to fit it in with the jump cuts; as this way our audience would be more likely to relate the beginning of 'Under Control' with the music video and the artist, helping to create synergy.



The idea for having the opening second shot in black and white as well as the placement of the font was from the singer/producer Anderson .Paak and his 2014 acclaimed hit 'Luh You.' We felt that this would make our music video stand out and become very distinctive.


The quick cuts show different symbolic moments of the music video so that audience members can catch a glimpse of the different elements of our music video. We chose to use shots that featured our artist near nature as this would contrast greatly with the array of colours we later show in the music video. The idea of the font also came from this music video as it distinctly informs the audience of the song title, artist and director in an artistic style.

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