Evaluation: Initial, Adapted and Final Feedback for our Music Video

Above is the initial feedback to our first draft of our music video. This person is Caitlin Mettle.

Above is the adapted feedback to our second draft of our music video, edited after the feedback we received from Caitlin Mettle, as well as the social media website, Twitter. This person is Joshua Inkpen.

Above is the final feedback to our final music video that was edited and corrected after the feedback we received from Caitlin Mettle and Joshua Inkpen, as well as the social media websites Twitter, Facebook and YouTube. This person is Bella Giorgini.

Planning and Evaluation: Final Feedback (2)

Planning and Evaluation: Final Feedback Received on Music Video

Planning and Evaluation: Adapted Feedback Received on Music Video

Planning and Evaluation: Initial Feedback Received on Music Video

Construction: Other variations of digipak

These are different variations and drafts of the digipak I created, that didn't make the final cut.

These are different versions of the last page - back cover, or the tracklist page.

This is a different version of the inner third "Thanks to..." page.

Construction: Final Digipak

This is the completed digipak we have created together. Our album is called "The Kids Aren't Alright" by our artist named Lia Tamera. Here is a link to the post where we talk about who our artist, signed to the indie label "Odd Internet"  is.

Front cover, first page of Digipak

Lyrics for Under Control, inner first, second page of Digipak

'Thanks to' page, inner second, third page of Digipak

Tracklist/Back, fourth part of digipak.

The spine of our digipak.

Construction: Final Poster

We created this poster to spread the word about new music from Lia Tamera. 

It has the label's logo, critics positive comments, information about digital and physical distribution, the main track inclusion, who will feature in the songs, as well as ways to reach the artist on social media. 

Construction: Final Magazine Advert

This is the final magazine advert created to spread awareness of our artist's music. 

We chose a newspaper as we want to broaden the target audience from young adults to an older generation. 

Evaluation: Logo

As mentioned in an earlier blog post, we created Odd Internet as an independent record label.

We designed this simple, yet effective logo that would allow our brand to become distinctive compared to other logos. The black and white colour scheme stands out against colourful backgrounds, which is something we intend to have as a running theme throughout our ancillary texts. The shortening of the word 'Internet' to 'INTNT' was done to make the logo more current and contemporary; it also looks stylistically pleasing to look at. It makes the logo shorter, impacting and snappy. The two symbols at the top represent both sound waves that comically are seen projecting from speakers but also links to the WiFi symbol.

The sound waves instantly inform the consumer that this is a music industry company and that we release music. The WiFi connotations link back to our name 'Odd Internet' which stems from the two groups we took inspiration from when creating our artist, 'Odd Future' and 'The Internet'. The name indicates that as a company we have future aspirations that aren't solely focused on music, we intend to reach our consumers on various media platforms such as using the internet to achieve this.

Digipak Anaylsis: Inner Parts - Final Draft

First Inner

This is a complete difference to the initial draft, but it is more like a finished draft rather than something completely different. I definitely wanted to keep the theme with youth, as well as the flowers, so in order to keep that within our digipak I put it behind the lyrics for Under Control. It helped the lyrics pop out more, as well as with the effects put on the text. Another thing we decided to do was add pictures of Lia almost showing the growth of her as an artist/person. I have mentioned this in the Evaluation 2 which you can find here, but the gradient from the lighter to darker purple shows growth as well. Our audience feedback on this was very positive, so I'm confident about this part of our digipak. 

Second Inner

There wasn't as much a change for this other than the colour gradient and clarity of some words. Spacing was definitely key here, as well as font size and legibility. In order to read this, and for the  audience to see the heartfelt message for their artist they have to be able to actually see this with ease. I really like the way it came out, but I think if we did this again we would choose a more universally adaptable colour instead of purple.

Digipak Anaylsis: Front and Back - Final Draft

Front Cover

This is our final front cover. From our first draft to this, this has not improved as heavily and obviously since the first draft but small things have changed since. The text is the same, but the pink has taken place of the flowers. The theme of youth is still apparent but the pink wave is definitely more relevant to our portrayal of youth. Lia's outline is a lot more clearer, giving the audience a lot more insight into what our artist is and the type of album this is.

Back Cover

This back cover is a lot different to the initial draft of the back cover. We found the perfect balance between Lia and her purple-imbued portrait at the corner, looking up at the track list. We decided that including the artists who featured on each song took up space so we took that out. Another thing we incorporated into our back cover was the flowers that were on the front cover and the first inner page. Even though the colours aren't the same, it relates to the different sides of this generation's youth; positive and negative.

Digipak Anaylsis: Front and Back - Adapted Draft

Front Cover

This is a much more neutral layout, as the audience feedback we received was this was excessively overbearing, with too much going on. Our main focus was to get our target audience's attention, but upon thinking about it, our first draft would soon overwhelm them or bore them quickly. We decided this calmer, outlook might pull in an indie niche as well as our target audience.

                                                                                   Back Cover

This is essentially an inversion of the first draft. We liked the way the colour of the front cover matched with the silhouette behind Lia's portrait, and the simplicity of the white background with black text on it created and impact. The synergy between the two was good and helped us reach out to our target audience. 

Digipak Anaylsis: Inner Parts - Adapted Draft

Front Cover

After getting feedback that the space wasn't utilized and that the text didn't stand out enough I decided to add more and more photos that gave insight to our artist as a person as well as an artist. I also added more depth and effects to the text.

Back Cover

We got feedback that space wasn't managed well with this either so we decided to change the font colour, spacing as well as add a main photo. We included a game that leads to a personal message on the website from the artist herself-- you have to find the keyword somewhere on this page and input it on her personal website.

Digipak Anaylsis: Inner Parts - Initial Draft

First Inner

The first inner page was always going to be a lyrics page, and so we chose to write lyrics for the main song, "Under Control." I kept it in black and white to link to the back cover, and I added pictures of Lia that I had taken during the shoot of the music video on the top to add style.

Second Inner

We decided that our second inner would be a "Thank You" page to all the people who bought this album as it is her debut album.  This was going to tell people how to get involved with what made her more musically recognized, BBC Introducing specifically, along with behind the scenes from shooting the music video as the background.

Evaluation: Front and Back - Initial Draft

Our first digipak draft was based off of a wide spectrum of popular digipaks of world wide music genres and styles that has inspired us. You can see that here.


Front Cover

 Initially, our first idea for the digipak, linking with the main track "Under Control" was the key theme of youth. The "youth" idea was represented through the flowers behind the outline of Lia as our artist. The colour scheme is pinks-whites-blacks. The white to black gradient is supposed to reference youth, and how there isn't a colour defining youth, and that this generation's youth deals with life in different ways. The pink relates to the blooming flower, as flowers relate to youth well.

Back Cover

The back cover reflected the negative side of youth. With the title of the entire album being "The Kids Aren't Alright", we wanted to emulate both the positive and negative aspects of life, with "Under Control" being a song with the meaning that this generation has many struggles. The flowers from the front cover are in this, as well as Lia, but not just her outline like in the front cover, which leads the audience to think that the album, artist and main song has more depth to it that initially thought.

Research and Planning: What is a digipak?

Digipaks are the gateway to musical expression. Within a digipak, conventionally you will find a front cover, a back cover, and two inner parts. While the front cover and back cover are generally an image of something linking to the artist/group and title and tracklist respectively, the inner parts of a digipak can range from anything from:

• introduction to the artist/group - who they are, what their role is, quotes by them
• lyrics to the title/main song 
• pictures of them that link with the running theme of the digipak.

Here are some examples of digipaks.

Research and Planning: Digipak Examples

 


Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.

(Source - Wikipedia)